There are numerous Banks and NBFCs in the Country but the credit availability to self employed people is far from adequate, which presents a mammoth opportunity to fill the void. The management with its holistic understanding of the business cycles of various sectors has identified that the lack of a long term finance partner is a deterrent faced by the self employed community. Aatma Capital Private Limited represents blend of traditional lending based on relationship as its core value and the new age phenomenon of scale and wider reach. The core focus of the company is to fit into the long term credit gap of self employed community by “Nurturing Relationships” and be part of their growth story.